Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"Founded in 1996, About.com was acquired in March 2005 by The New York Times Company. Today, About.com is recognized as a top 10 content site and one of the largest producers of original content on the Web... Exclusive to About.com, over 600 expert 'Guides' steer About.com's content - sharing their passions, expertise and how-to information with visitors every day. The result is a vast information 'bank' that couples the breadth and reach of large content providers such as AOL and MSN with the depth of consumer-focused sites like CNET and WebMD."
"About.com works to exceed our users’ highest expectations. Each of our Guides makes the following promises to our audience: We'll provide you with accurate, engaging content. Like a friendly neighbor, we'll give you frank advice that you can trust. We'll save you time. Our advice and tips will help you make a decision, answer a question, or take an action. We'll help you get to the point. We won't make you dig through a haystack to find the needle. We'll NEVER let advertisers influence the message. You may find advertising surrounding our content, but our message is NOT for sale. We'll speak your language. About.com is a friend to beginner and expert alike. We'll make it easy to learn the basics of any topic we cover and we won't confuse you with unnecessary jargon. We'll make our content easy to read. You won't go blind staring at the computer monitor on About.com. Our content is succinct, digestible, and entertaining."